Literacy and Mathematics Academy · Stoney Creek, Ontario
Client since 2021
A calm, timeless rebrand, and a website parents can register on
LAMA runs a preschool, a private elementary school, summer camp and tutoring. We replaced their red-and-yellow crest with a brand that feels like a school, then rebuilt their site so parents find the right program and register online.
“Start to finish this was one of the best decisions we made for our business!”
Literacy and Mathematics Academy
4,500
clicks from Google search in the past 16 months
1 in 10
people who see LAMA in Google search click through
Before and after
From one block of text
to a page for every program
LAMA opened with a red-and-yellow crest and a Squarespace site: every program in one block of text, and a mobile speed score of 35 out of 100 on Google PageSpeed Insights. Drag the handle to compare it with the site parents use today.
The crest, before and after.
The brand
A crest that works anywhere
We redrew the crest in black and white so it works anywhere, from the website header to a pen. Then we built a five-colour palette, drew an illustrated pattern for the school and each of its programs, and wrote brand standards for the fonts, the colours and how the name is written. It carries onto everything LAMA hands out, so the school looks the same on paper as it does online.
A pattern for the school, preschool, elementary and tutoring.
Notebooks, notepads and pens in teal, light blue and purple.
The website
A page for every program
A clear path into each program.
Important Dates, updated every season.
Online registration, one form per program.
What we look after
Everything we do for LAMA
01
Rebrand
Crest, palette, patterns and brand standards.
02
Notebooks, notepads and pens.
03
Website
A page for each program, online registration and Important Dates kept current.
04
Hosting and care
Domain and email moved off Squarespace. Care since 2021.
More of our work
A membership platform and member directory, built as our give back.
Your business could be next.
Tell us what you’re building. We’ll come back with a plan and a timeline.