The Jane Goodall Institute of Canada (JGI) needed a professional graphic designer to take on a pro-bono design project for their new National “Recycle Your Cell” Campaign.

JGI needed online ads designed for the Globe and Mail as well as a high caliber poster for national distribution and marketing at Canadian Film Festivals in Ottawa and Calgary.

Drishti Design was honoured to have been chosen from the pool of hundreds of talented designers to take on this pro-bono project and give JGI exactly what they needed!

Final National Campaign poster the Jane Goodall Institute


With a previous career in Social Work, this project really spoke to me. I have a strong understanding of the not-for-profit world and the passionate, dedicated and inspirational work the individuals in these organizations bring to the table EVERY SINGLE DAY.

This pro-bono project provided the Jane Goodall Institute with a professional, engaging and relevant poster design to ensure their message is hit home with their target audience.

I am so honoured to have been chosen to create the face of this campaign.

Sara Lang

Owner of Drishti Design

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